Instagram Tests New Feature to Convert User Photos into Custom Stickers for Reels and Stories

Instagram's new feature allows users to turn not only their personal images but potentially eligible pictures from other's posts into customized stickers for Reels and Stories; it mirrors Apple's innovation introduced in iOS 17 which similarly enables the creation of stickers from photos and short videos.

• Instagram is testing a feature enabling users to create custom stickers from their personal photos and eligible images on Instagram by selecting a subject, erasing its background and turning it into a sticker.
• The custom stickers can be layered on Instagram's Reels and Stories, making this a potential new way for users to engage with the platform.
• Adam Mosseri, the head of Instagram, demonstrated the new custom stickers in a video on his broadcast channel, though further details about how the feature will be implemented remain undisclosed.
• The functionality to create stickers from other users' content hints at the potential for social interaction and content sharing, but it's assumed this will occur with the content owners' permission.
• This move by Instagram follows a similar feature introduced by Apple in September 2023 with iOS 17, which allows users to turn photos and even short videos into stickers for iMessage.

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