Instagram's Creator Marketplace Launches in Eight New Countries, Introduces AI Recommendations

Meta's expansion of Instagram's Creator Marketplace to include India, Canada, and six other countries aims to facilitate easier collaboration between brands and creators.

• Meta announces the expansion of Instagram's Creator Marketplace to eight new regions, including India, Canada, Australia, New Zealand, the UK, Japan, and Brazil.
• The platform, initially launched in the US, connects brands with creators for partnerships and ads, now inviting creators and brands from the new regions.
• Instagram introduces AI-powered recommendations to help brands discover creators best suited for their campaigns, testing the feature in Meta Business Suite.
• Creators can showcase their interests and create portfolios on the platform, while brands can filter creators by various attributes to find the right match.
• The expansion aims to make it easier for brands and creators to collaborate on Instagram, offering tools like partnership ads to amplify content.

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