iPhone 15 Pro Max Leads Q1 2024 Smartphone Sales, Apple and Samsung Dominate Market

Apple's iPhone 15 Pro Max topped global smartphone sales in the first quarter of 2024, with both Apple and Samsung securing all top 10 spots.

iPhone 15 Pro Max captured the highest market share, followed closely by other Apple models and Samsung's Galaxy S24 Ultra.
Consumer preference shifts towards high-end models with features like 5G and AI enhancements driving sales.
Apple's Pro models, including advanced features and design upgrades, now constitute half of the company's total smartphone sales.
Samsung's integration of generative AI technology in its Galaxy S24 series contributed to its strong market performance.
Despite a global decline in smartphone upgrades, Q1 2024 saw record revenues driven by premium device sales.