Overview

• Counterpoint Research data shows iPhone 16 was the world’s best-selling smartphone in Q1 2025, marking the first time since 2022 that a base iPhone led quarterly global sales.
• Apple placed five models in the top 10 for the fifth consecutive March quarter, with the iPhone 16 Pro Max and iPhone 16 Pro ranking second and third.
• The recently launched iPhone 16e debuted at sixth place in its first full month, driven by its expanded feature set compared to the SE series.
• Samsung secured four entries in the top 10, led by the Galaxy S25 Ultra at seventh and backed by strong midrange performance from the Galaxy A16 5G.
• Xiaomi’s Redmi 14C 4G was the only non-Apple or Samsung handset in the top 10, highlighting intense competition in the low-cost segment.