Italy Fines Amazon 10 Million Euros for Unfair Commercial Practices

The Italian antitrust authority penalized Amazon for pre-setting recurring purchase options, limiting consumer choice.

Italy's antitrust authority imposed a 10 million euro fine on Amazon for automatically setting the 'Subscribe & Save' option as default, which limits consumer choice.
The pre-selected recurring purchase option could mislead consumers into making unnecessary periodic purchases.
Amazon's interface design was criticized for not allowing consumers to make free and informed decisions.
The Luxembourg-based Amazon Services Europe and Amazon EU were the specific subsidiaries fined.
Amazon agreed to modify its fast delivery option settings and provide compensation for past grievances after regulatory scrutiny.