Italy Investigates Shein for Alleged Greenwashing

The fast-fashion giant faces scrutiny over potentially misleading environmental claims on its website.

Italy's antitrust watchdog is probing Shein for allegedly deceptive sustainability claims.
The investigation targets Infinite Styles Services Co. Limited, the Dublin-based operator of Shein's website.
Authorities claim Shein's 'evoluSHEIN' collection misleads consumers about the recyclability and environmental impact of its garments.
Shein's reported greenhouse gas emissions contradict its stated commitment to decarbonization.
Shein has pledged to cooperate with Italian authorities and adhere to market regulations.