Jack Daniel's Halts DEI Initiatives Following Conservative Pressure

Brown-Forman, the parent company, responds to social media backlash by ending diversity-linked bonuses and LGBTQ-friendly rankings.

Brown-Forman will no longer tie executive compensation to DEI progress.
The company will stop participating in the Human Rights Campaign’s Corporate Equality Index.
Plans to increase supplier diversity have been discarded.
The move follows similar actions by Harley-Davidson, John Deere, and Tractor Supply.
Conservative activist Robby Starbuck claims credit for influencing these corporate changes.