Overview

• Jack Robbins partnered with the National Diaper Bank Network to launch the 'Nepo Babies for Babies' campaign, addressing the widespread diaper shortage in the U.S.
• A co-directed PSA features Robbins' satirical 'nepo baby' character, urging donations of diapers, money, or time through NepoBabiesForBabies.org.
• The campaign highlights that 50% of families with young children struggle to afford diapers, with 1 in 4 parents missing work or school due to diaper need.
• Research from Tombras found 'nepo baby' coverage in 2024 vastly outpaced attention to the diaper crisis, informing the campaign's strategy to leverage media fascination.
• Susan Sarandon publicly supports her son’s efforts, applauding his use of comedy and celebrity influence for impactful advocacy.