Jaguar Unveils Bold Electric Concept Car with Polarizing Design

The Type 00 concept showcases Jaguar's risky all-electric future as it seeks to reinvent itself for a new generation of luxury buyers.

Jaguar revealed the Type 00 concept at Miami Art Week, a radical electric vehicle with a striking pink exterior and sharp, angular design elements.
The car features a minimalist interior with two seats, a central brass spine, and materials like travertine stone and textiles, aiming to position itself as a luxury art piece.
Critics have labeled the design polarizing, with some praising its boldness while others see it as impractical and alienating to Jaguar's traditional customer base.
The concept is part of Jaguar's strategy to shift to an all-electric lineup by 2026, targeting the ultra-luxury market alongside brands like Bentley and Maybach.
Jaguar's rebranding efforts, including a new logo and a marketing campaign emphasizing diversity and creativity, have drawn mixed reactions from both younger audiences and long-time enthusiasts.