Jaguar's Type 00 Concept EV Makes Polarizing Debut at Paris Fashion Week

The luxury automaker's rebrand and avant-garde electric vehicle continue to divide opinion as it targets a younger, affluent audience.

Jaguar showcased its Type 00 concept EV at Paris Fashion Week, marking the vehicle's first public appearance since its unveiling in late 2024.
The Type 00, featuring a bold blue chrome finish, transported celebrities like Barry Keoghan and Jamie Dornan, aligning with Jaguar's new luxury-focused branding strategy.
The vehicle's futuristic design and Jaguar's recent rebranding efforts have drawn both praise and criticism, with some labeling the move as 'woke' and a departure from the brand's traditional identity.
Jaguar's managing director, Rawdon Glover, acknowledged the backlash but emphasized the company's focus on attracting a younger, affluent demographic, noting that critics are not the target audience.
The Type 00 concept previews Jaguar's upcoming EV lineup, with the first production model, a luxury four-door GT priced at around $200,000, expected to launch in 2026.