Japanese Companies, Governments Paying for 'Hollywood Smile' Classes as Mask Mandates Lift

Demand for smile education courses has surged fourfold in Japan over the past year.
The hour-long lessons teaching 'Hollywood Style Smiling Technique' cost around $55.
Mask wearing was widespread in Japan during the pandemic and many continue to wear them daily.
Students practice moving their facial muscles in front of mirrors to relearn how to smile.
Customers include companies wanting friendlier staff and local governments aiming to boost well-being.