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Japanese Company Oji Holdings Shifts from Baby to Adult Nappies Amid Demographic Crisis

As Japan faces a record low birth rate and an aging population, Oji Holdings pivots to adult nappies, reflecting broader demographic challenges.

  • Oji Holdings, a Japanese company, will cease domestic production of baby nappies in September due to Japan's declining birth rate and shift focus to adult nappies.
  • The decision reflects the broader demographic crisis in Japan, with a record low number of births in 2023 and a rapidly aging population.
  • Japan's population is expected to shrink by about 30% to 87 million by 2070, highlighting the urgency of addressing the demographic challenges.
  • The Japanese government, including Prime Minister Fumio Kishida, has introduced measures to encourage families to have more children, but with limited success.
  • Oji Holdings plans to continue and expand baby nappy production overseas, in countries like Indonesia and Malaysia, where demand is expected to grow.
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