Japan's High-Tech Toilets Gain Global Popularity
From luxury homes to public restrooms, advanced bidet toilets are becoming an international trend, driven by celebrity endorsements and pandemic-era hygiene concerns.
- Over 80% of Japanese homes feature advanced bidet toilets with warm seats and precision spray technology.
- International sales of Japanese bidet toilets, led by TOTO, have doubled since 2012, with significant growth in the U.S.
- Celebrities like Drake and Alexandria Ocasio-Cortez have publicly endorsed these high-tech toilets.
- The pandemic spurred demand for bidet toilets as an alternative to toilet paper amid shortages.
- U.S. brands like Kohler are entering the market with smart toilets featuring voice control and advanced functions.