Jaylen Brown Launches Independent Sneaker Brand '741'

Turning down $50M in endorsements, the Celtics star introduces his own performance brand to empower athletes and consumers.

Jaylen Brown's new brand, 741, aims to fuse advanced technology with minimalist design in its products.
The first signature shoe, 'Rover,' will officially release on October 22, with pre-orders already available.
Brown's decision follows a public feud with Nike and a desire for full ownership and creative control.
Inspired by Kobe Bryant, Brown's brand focuses on independence, creativity, and providing affordable, high-quality gear.
741 also aims to create career opportunities for underserved communities and empower athletes with better financial terms.