J.Crew Partners with U.S. Ski & Snowboard for Three-Year Après-Ski Lifestyle Collaboration

The partnership, J.Crew's largest to date, will feature exclusive apparel, athlete-focused campaigns, and culminate in a major presence at the 2026 Winter Olympics.

• J.Crew and U.S. Ski & Snowboard have launched a three-year collaboration focused on après-ski fashion, beginning with an event at the Stifel Sun Valley Finals on March 25, 2025.
• The partnership will include exclusive product lines inspired by vintage ski aesthetics, offering sweaters, loungewear, and cold-weather accessories, but no performance gear.
• J.Crew aims to elevate the visibility of U.S. Ski & Snowboard athletes through storytelling campaigns and broader accessibility to skiing and snowboarding culture.
• The collaboration aligns with U.S. Ski & Snowboard's strategy to expand into the lifestyle and après-ski space, reflecting growing consumer interest in adventure-driven lifestyles.
• J.Crew anticipates a significant presence at the 2026 Winter Olympics in Milan-Cortina, Italy, with ongoing campaigns and events leading up to the games.

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