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JD.com Launches Joybuy Online Supermarket in London, Targets UK Expansion

The Chinese retail giant partners with Morrisons and leverages its logistics expertise to disrupt the UK grocery market, with plans for nationwide rollout by end-2025.

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Overview

  • Joybuy.com, JD.com's trial online supermarket, now offers next-day delivery across all London postcodes.
  • The platform features a broad product range, including groceries, homeware, clothing, electronics, and more.
  • A partnership with Morrisons brings hundreds of its own-brand products to the Joybuy platform.
  • JD.com's logistics network ensures that 90% of orders are delivered on the same or next day.
  • The company has invested £37 million in a London office, signaling commitment to a UK-wide rollout by late 2025.