Overview

• Jammu and Kashmir's government is drafting a comprehensive tourism revival plan to be finalized after the Shri Amarnath Ji Yatra, addressing the sector's downturn after the April 22 Pahalgam attack.
• Chief Minister Omar Abdullah chaired a meeting with key tourism stakeholders to discuss financial relief, loan deferments, and strategies to rebuild confidence in the region's stability.
• Proposals include financial support for hotels, houseboats, and small-scale entrepreneurs, as well as innovative initiatives like shopping festivals and cultural performances.
• Promotional efforts such as FAM tours, reduced airfares, and corporate LTC packages are being explored to attract visitors and boost the local economy.
• The Chief Minister plans to advocate for a dedicated relief package from the central government and engage directly with senior officials to address financial challenges in the tourism sector.