July Retail Sales See Modest Rise Boosted by Euros and Summer Discounts

England's performance in the Euro 2024 and seasonal promotions drive a 0.5% increase in retail sales, despite mixed results across sectors.

Department stores and sports equipment shops reported strong sales due to football fever and discounts.
Non-food store sales increased by 1.4%, with department stores seeing a 4% rise.
Clothing, footwear, and homeware stores experienced declines in sales volumes.
Food store sales remained flat for the month.
Consumer confidence shows signs of recovery as inflation stabilizes and interest rate cuts take effect.