Overview

• Jeep renews its front-of-shirt sponsorship with Juventus, continuing a partnership that began in 2012 and paused in 2024.
• Visit Detroit becomes the first Convention and Visitors Bureau to sponsor a Serie A team, debuting as Juventus’ Principal Destination Partner.
• The sponsorship deal includes €69 million in fixed compensation over three seasons, with additional variable performance-based components.
• Jeep and Visit Detroit logos will appear together on Juventus kits in domestic competitions, while Jeep will exclusively feature in international matches.
• The partnership aligns with Juventus’ strategic focus on enhancing its global brand and fostering community engagement.