Kamala Harris Leverages TikTok to Connect with Gen Z Voters

Vice President Kamala Harris adopts popular trends and memes to boost engagement and support among young voters.

Harris's campaign TikTok account has seen a surge in followers and views since her presidential candidacy announcement.
The campaign utilizes popular songs and memes to create relatable content aimed at younger audiences.
Harris's TikTok strategy contrasts with Biden's, which struggled to gain traction on the platform.
Despite the viral success, some analysts question the long-term impact on voter turnout and overall support.
Polling shows Harris performing better than Biden among young voters, but challenges remain in key swing states.