Kia Faces Backlash After Targeting Elon Musk in Norwegian Ad Campaign
The controversial campaign featured a sticker on Kia EV3 cars referencing Musk's perceived erratic behavior, prompting mixed reactions and a response from the Tesla CEO.
- Kia Norway's Instagram post featured a sticker on its EV3 reading, 'I bought this after Elon went crazy,' referencing dissatisfaction with Musk's actions.
- The campaign gained traction online but was removed after receiving both support and criticism from social media users.
- Tesla CEO Elon Musk reacted to the campaign on X, questioning Kia's approach with the comment, 'They really did that?'
- The controversy aligns with a broader trend of anti-Musk sentiment, including increased demand for stickers criticizing Musk among Tesla owners.
- Kia has aggressively targeted Tesla drivers in the past with discounts and incentives to switch to its electric vehicle lineup.