Kid Rock Ends Bud Light Boycott Amid Ongoing Controversy

While some conservatives continue to demand an apology from Bud Light, the company's sales remain down and its US chief marketing officer is set to resign.

Kid Rock, a prominent figure in the conservative Bud Light boycott, has announced he is done boycotting the beer brand, stating that they 'got the message' after their sales plummeted due to their brief partnership with transgender influencer Dylan Mulvaney.
Despite Kid Rock's change of stance, other conservative commentators like Megyn Kelly and Matt Walsh continue to criticize Bud Light and call for the continuation of the boycott, demanding an apology from the company.
Bud Light's sales are still down by about 30% and the company's US chief marketing officer, Benoit Garbe, is set to resign at the end of the year.
The Ultimate Fighting Championship (UFC) recently signed a multimillion-dollar sponsorship deal with Bud Light, which has been criticized by some conservatives who continue to support the boycott.
Dylan Mulvaney, the transgender influencer at the center of the controversy, has spoken out about the transphobia and bullying she has experienced since the Bud Light partnership and has criticized companies for capitalizing on her identity and then abandoning her when under attack.