Kim Kardashian Launches Nipple Bra under SKIMS Brand, Pledges Portion of Sales to Climate Change Efforts

10% of Sales from Kim Kardashian's SKIMS Ultimate Nipple Bra to be Donated to 1% For the Planet; Product Criticized for Lack of Sustainability and Flippant Attitude Toward Climate Change

Kim Kardashian has unveiled the Ultimate Nipple Bra under her SKIMS brand, a product featuring a built-in faux nipple for a braless effect.
A portion of the product's sales, specifically 10%, will be donated to 1% For the Planet, an international organization encouraging businesses to donate one percent of their annual revenue to environmentally-conscious causes.
Despite the donation pledge, SKIMS' sustainable practices have come under scrutiny as the Ultimate Nipple Bra is made from non-biodegradable Nylon and Spandex.
This unique product from Kardashian's solutionswear line sparked various reactions, some praising its potential value for breast cancer survivors while others took issue with the environmental crisis being treated flippantly in the marketing campaign.
The new Skims product will be available for purchase starting October 31, however, its retail price has not been disclosed.