Kim Kardashian Launches SKNN by Kim Makeup

The rebrand from KKW Beauty focuses on neutrals and nudes, aiming to consolidate all of Kardashian's brands under one name for a streamlined customer experience.

• Kim Kardashian has launched SKNN by Kim Makeup, a rebrand from KKW Beauty, focusing on neutrals and nudes.
• The new makeup line includes lip liner, matte lip color, and an eyeshadow palette, all in nude shades.
• The rebrand aims to consolidate all of Kardashian's brands under one name, streamlining the shopping experience for customers.
• Kardashian has a rewards program and a subscription option, offering a 10 percent discount and early access to new product launches.
• Kardashian plans to continue expanding the SKNN brand, with a fragrance line in the works.

5 Articles

The Cut The Hollywood Reporter ELLE Page Six People