Kim Kardashian's 60-Foot Balloon Promotes New SKIMS Swim Line in Times Square

The bold marketing campaign for the swimwear collection has drawn mixed reactions online ahead of its March 6 launch.

SKIMS unveiled its latest swimwear collection with a 60-foot balloon of Kim Kardashian in Times Square, showcasing pieces from the new line.
The balloon features Kardashian wearing a triangle top and tanga bottoms in the new color 'Tide,' elevated on a branded platform.
The collection includes swimsuits, terry and cotton jersey cover-ups, and poolside accessories, available in five colors: Champagne Leopard, Champagne Tiger, Snow, Tide, and Onyx.
The marketing stunt has faced criticism online, with some calling it 'tacky' and 'tone-deaf,' while others found it excessive or unsettling.
The collection, described as versatile and confidence-boosting, will be available for purchase online and in stores starting March 6.