Overview

• Skims has signed a ten-year lease with The Crown Estate to occupy the former Ted Baker store at 245-247 Regent Street in London.
• The new store, set to open in summer 2026, marks Skims' first standalone location in the UK, building on its existing presence in Harrods and Selfridges.
• The UK is Skims' largest market outside the United States, reflecting the brand's growing international appeal and financial success, including a $4 billion valuation in 2023.
• Co-founded by Kim Kardashian and Jens Grede in 2019, Skims specializes in shapewear, loungewear, and menswear, with plans to expand into beauty and fragrance.
• This move strengthens Regent Street’s reputation as a global retail hub, following recent closures and new openings in the area.