Overview

• The Pierced Nipple Push-Up Bra builds on the viral success of Skims’ original Ultimate Nipple Bra launched in October 2023.
• This new version features teardrop foam pads, concealed underwire for a push-up effect, and removable faux nipple jewelry.
• Available in three neutral shades, the bra is priced at $74 and will be sold exclusively on Skims.com starting May 22.
• Skims’ playful marketing campaign highlights the tagline, 'Get the ooh without the ouch,' emphasizing the pain-free faux piercing design.
• Kim Kardashian previously revealed the original bra design was molded after her own bust, adding a personal touch to the brand's appeal.