Overview

• Consumer Reports and union-led secret-shopper tests found over 150 items with expired sale tags across 26 Kroger-owned stores, leading to average overcharges of $1.70 per item.
• Union tests in Colorado revealed shoppers paid nearly 16% more than listed shelf prices at 50 King Soopers stores, with evidence submitted to state attorneys general for investigation.
• Kroger denies systemic issues, citing robust price audits, its 'Make It Right' policy for correcting errors, and ongoing trials of digital shelf tags to improve pricing accuracy.
• Class-action lawsuits alleging overcharging have been filed in multiple states, with legal experts warning Kroger's practices may violate consumer protection laws.
• The findings highlight the operational challenges of maintaining accurate pricing across stores with up to 15,000 discount tags, raising concerns about labor capacity and consumer trust.