Kylie Jenner Honored as Brand Innovator at WSJ Innovator Awards for New Fashion Brand Launch
Kylie Jenner's new fashion brand, Khy, earns her a Brand Innovator honor at the WSJ Innovator Awards just 24 hours after its launch, marking her expansion from beauty into affordable yet luxury fashion.
- Kylie Jenner was recognized as a Brand Innovator at the WSJ Innovator Awards for the launch of her new fashion brand Khy, just 24 hours after it was introduced.
- Jenner's brand Khy is a collaboration with Berlin-based label Namila, focusing on creating accessible luxury fashion that caters to her massive global fanbase.
- The Khy collection, which offers luxury everyday style at accessible prices, utilizes inclusive sizing and has received significant pre-registration interest from consumers prior to its launch.
- Jenner mentioned that future Khy collections will be diversified and surprising, and she also revealed her interest in possibly expanding into children's clothing.
- Having successfully disrupted the beauty industry with Kylie Cosmetics, Jenner is now venturing into the fashion industry with a similar approach of making high-fashion pieces accessible.
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