Kylie Kelce Stars in Liquid Death’s Bold 'Kegs for Pregs' Campaign

The provocative ad features pregnant women humorously drinking canned water from kegs, promoting Liquid Death’s limited-edition 'baby keg.'

The 'Kegs for Pregs' campaign humorously showcases Kylie Kelce and pregnant women drinking Liquid Death water from kegs.
A limited-edition 5-liter 'baby keg' of Liquid Death water is now available for $20 on the brand's website in small quantities.
The ad uses bold visuals and humor, leaning into the tagline 'Don’t be scared, it’s just water,' to promote the brand’s premium identity.
Kylie Kelce, a popular podcaster and wife of retired NFL player Jason Kelce, strengthens the campaign’s connection to Philadelphia’s sports culture.
Liquid Death continues its tradition of edgy marketing, building on previous campaigns to expand its appeal to a broader audience, including women.