LA Clippers Unveil New Branding Ahead of Intuit Dome Opening
The Clippers' comprehensive rebrand includes a new logo, three unique jerseys, and a redesigned court, aiming to forge a distinct identity as they move into their state-of-the-art arena.
- The LA Clippers announced a major rebranding effort, revealing a new logo, three unique jerseys, and the first court design for the upcoming Intuit Dome.
- The rebrand focuses on a nautical theme, paying homage to the team's origins and featuring a compass, a Clipper ship, and maritime signal flags.
- The new uniforms reintroduce the color red, a fan favorite, and bring back classic script lettering for the team's name, moving away from black variants.
- The global logo design and the detailed court aesthetics aim to connect the team's past with its future, emphasizing forward movement and innovation.
- The rebranding process involved extensive fan feedback and research, aiming to create a modern yet timeless identity for the Clippers.
Fast Company 
Forbes 
Deadspin 
EssentiallySports 
GQ 
USA TODAY 
The Daily Caller 
Los Angeles Times 
Cleveland Plain Dealer 
Associated Press 
SBNation 
UPI 
Bleacher Report 
Sportico 
ESPN 