LA Mayor Karen Bass Calls on Wealthy to Fund Housing for Homeless in New LA4LA Campaign

In her State of the City address, Mayor Bass announced a new initiative urging private sector involvement to address the city's homelessness crisis.

Mayor Karen Bass has launched the LA4LA campaign, appealing to wealthy Angelenos to financially support housing solutions for over 40,000 homeless individuals.
The initiative emphasizes ending homelessness through permanent solutions, moving away from temporary shelters and nightly rentals.
Bass highlighted the economic and social costs of homelessness, including impacts on local businesses and public safety, to encourage private investment.
A new government position, Deputy Mayor for Homelessness and Community Health, has been created to bolster the city’s efforts.
Despite significant spending on homelessness, challenges persist with a recent increase in the homeless population and ongoing legal disputes over city commitments.