Lamborghini Unveils New Logo in Major Brand Overhaul

The luxury automaker shifts towards sustainability, planning to electrify its entire lineup by 2024.

Lamborghini has introduced a new logo and corporate identity, marking a significant shift towards sustainability and decarbonization.
The iconic bull and shield logo has been redesigned to be more modern, with the bull now existing individually from the shield on digital platforms.
Lamborghini plans to electrify its entire lineup by the end of 2024, starting with the launch of hybrid models and leading to its first fully electric vehicle, the Lanzador, in 2028.
The new logo features a broader typeface and a simplified aesthetic, using black and white as primary colors with yellow and gold accents.
The rebranding is part of Lamborghini's broader transformation under its 'Direzione Cor Tauri' strategy, aimed at reducing emissions by 40% per car by 2030.