Overview

• Lancôme launched its Juicy Kissing Web campaign on May 20, 2025, to celebrate the 25th anniversary of its iconic Juicy Tube lip gloss.
• The campaign features Y2K icons like Paris Hilton, Hilary Duff, Chad Michael Murray, Ed Westwick, Kelly Rowland, and Rachel Bilson in nostalgic ads.
• Originally debuting in 2000, Juicy Tubes became a pop culture staple known for its high-shine glow, hydrating formula, and four-hour wear time.
• The gloss is now available in eight shimmery shades, including a versatile clear, retailing for $25 on lancome-usa.com and Ulta.
• The campaign tagline, 'kisses are made better with Juicy,' highlights the product's enduring appeal and connection to early 2000s aesthetics.