Larian Studios Declares Traditional Marketing Obsolete for Video Games

Michael Douse, publishing director at Larian, emphasizes direct engagement with players over conventional advertising strategies.

Larian Studios' Michael Douse argues that traditional marketing channels are ineffective in the current digital landscape.
Douse's statements were supported by other industry figures at a recent PC gaming roundtable.
The success of Baldur's Gate 3 with minimal marketing underscores the shift towards player-focused promotion.
Douse shared insights on marketing strategies that foster genuine connections with the gaming community.
The discussion highlighted a broader industry trend of prioritizing direct communication with players over traditional marketing.