Leaked MrBeast Handbook Reveals Intense Work Culture and Business Philosophy

The YouTube star's guide emphasizes obsessive dedication, extreme content creation, and radical accountability for employees.

MrBeast, also known as Jimmy Donaldson, outlines his expectations for 'A-Players' who are obsessive, coachable, and the best in their field.
The 36-page document, verified by former staffers, has gone viral in the tech and creator communities, drawing comparisons to corporate culture memos from Netflix and Amazon.
Donaldson advocates for extreme content and creative cost-saving measures, encouraging staff to find innovative ways to achieve 'wow factor' without overspending.
The guide stresses radical accountability, with employees urged to fully own their projects and avoid corporate bottlenecks, though some former employees say these principles aren't always applied in practice.
Despite his unconventional management style, MrBeast's business ventures, including YouTube channels and merchandise, aim to generate $700 million in revenue for 2024.