LeBron and Bronny James Sign Multiyear Trading Card Deal with Fanatics Collectibles

The new partnership ends LeBron's 20-year deal with Upper Deck and will kick off with a unique signed card featuring both father and son.

LeBron James and his son, Bronny James, have signed a multiyear trading card contract with Fanatics Collectibles, ending LeBron's 20-year partnership with Upper Deck.
The first release under the new deal will be a unique one-of-one signed card featuring both LeBron and Bronny, set to be released on January 19.
Despite the new deal with Fanatics, Bronny's Name, Image, and Likeness (NIL) value has reportedly taken a dip, losing $8k since the Fanatics deal.
Bronny James, despite his NIL value dip, remains the highest-earning college basketball athlete in the United States.
LeBron James, the top scorer in NBA history, is currently in his 21st NBA season, his sixth with the Los Angeles Lakers.