Overview

• Mind the Game eschews typical sports gossip to focus exclusively on basketball strategy.
• Its debut episode drew over 1.3 million YouTube views and 227,000 subscribers within 24 hours, and the latest installment featuring Luka Doncic registered 1.6 million views in two days.
• Brian Windhorst predicted that a pure X’s-and-O’s format would fail to engage audiences looking for drama and rivalries.
• LeBron James reshared a Mind the Game post juxtaposing Windhorst’s skepticism with the show’s trending metrics, tweeting that the critics “know nothing about basketball.”
• After JJ Redick left to coach the Lakers, Hall of Famer Steve Nash joined James for season two, which continues to propel the show up the charts.