Lego Commits to Renewable Plastics Despite Higher Costs

The Danish toymaker aims to replace all fossil fuels in its bricks by 2032, absorbing the increased production costs to maintain consumer prices.

Lego saw a 26% rise in profits and a 13% increase in revenue in the first half of 2024.
The company plans to make all its bricks from renewable and recycled materials by 2032.
Lego will pay up to 70% more for renewable resin but will not increase prices for consumers.
Over 600 materials have been tested to find a suitable alternative to fossil-based plastics.
Lego's sustainability efforts include a new Supplier Sustainability Programme to reduce emissions.