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Li Ziqi Returns to Social Media After Three-Year Hiatus

The Chinese influencer resumes sharing her serene rural lifestyle videos, following a prolonged legal battle and personal challenges.

  • Li Ziqi, celebrated for her calming videos of rural Chinese life, has made a comeback with new content after a three-year break.
  • Her return features videos showcasing traditional crafts, including carved lacquer and a woodland cloakroom, which have rapidly gained millions of views.
  • Li's hiatus began in 2021 amid legal disputes with her business partner, Weinian, over brand rights and revenue sharing, which were settled in late 2022.
  • During her time away, she focused on learning new skills and exploring cultural heritage, aiming to bring traditional crafts to a wider audience.
  • Li's influence extends globally, with millions of followers on platforms like YouTube and Douyin, highlighting her role in promoting Chinese culture.
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