Overview

• Lidl launched a six-piece bag charm collection styled after its supermarket staples, including an all-butter croissant, Christmas bear and holographic leopard-print kettle.
• The release taps into the global Labubu doll phenomenon, whose limited blind-box drops and resale frenzy have driven demand among celebrities like Rihanna, Dua Lipa and Kim Kardashian.
• Searches for bag charms have soared, with Lidl reporting a 400% increase since 2024 and Pinterest noting a more than sevenfold rise in related queries over the past year.
• Luxury fashion houses such as Miu Miu, Louis Vuitton and Gucci have joined the trend by showcasing charm-adorned bags in recent collections and runway shows.
• Consumers struggling with instant sell-outs and steep markups on Labubu blind boxes are turning to supermarket-branded and designer alternatives to personalize their handbags.