Lionel Messi Named 2023 TIME Athlete of the Year

Messi's move to Inter Miami boosts U.S. soccer popularity, sets new standards for athlete contracts, and anticipates surge in 2024 Copa America ticket sales.

Lionel Messi, who moved to Inter Miami of the MLS last summer, has been named 2023 TIME Magazine Athlete of the Year. His move to the U.S. has significantly boosted the popularity of soccer in the country.
Messi's decision to join Inter Miami was surprising as he turned down a massive deal to join the Saudi Pro League. He chose MLS over Saudi Arabia, despite being the country’s tourism ambassador.
Messi's contract with Inter Miami includes a revenue stake in league broadcast partner Apple and an ownership stake in Inter Miami upon retirement. This deal has set a new standard for athlete leverage and empowerment.
Despite Inter Miami failing to make the 2023 MLS playoffs, Messi's presence has led to a surge in attendance, ticket prices, merchandise sales, and viewership. His games have taken on the feel of a religious revival.
Messi is expected to participate in the 2024 Copa America, which will be hosted in the United States. This is likely to prompt another surge in U.S. soccer ticket sales.