Lions try to manage growing hype and expectations entering 2022 season

Lions ended last season on a high note, going 9-8 and beating the Packers.
Popular coach Dan Campbell and "Hard Knocks" appearance increased Lions' profile.
Lions viewed as contenders in NFC North and potential playoff team.
Team made key roster moves, including new running back and receivers.
Campbell and Goff emphasize need to stay focused and not get distracted.