Lipton Confirms Peach-Flavored Ice Tea Will Stay on Shelves

The brand clarifies its discontinuation announcement was a joke tied to April Fool's Day, promising surprises for engaged consumers.

Lipton announced on Instagram the discontinuation of its peach-flavored Ice Tea on March 18, 2025, using the hashtag #RIPeach.
The post implied the flavor might make a 'legendary return' in the future, sparking significant consumer reactions online.
On March 19, 2025, Lipton clarified the announcement was a joke, citing a mix-up with April Fool's Day, and reassured fans the flavor remains available.
The peach-flavored Ice Tea is one of Lipton's best-selling products, particularly popular in markets such as France.
Lipton promised surprises for consumers who reacted positively to the campaign, leveraging the announcement to engage its audience.