Lipton Faces Backlash Over Early April Fools’ Joke on Peach Ice Tea

The brand admitted its announcement of discontinuing the popular flavor was a prank, leaving fans frustrated and confused.

On March 18, Lipton Ice Tea announced the discontinuation of its Peach flavor, sparking widespread fan disappointment and confusion.
Less than 24 hours later, on March 19, the company revealed the announcement was an early April Fools’ joke, claiming it had gotten the dates mixed up.
Fans criticized the prank's timing and execution, with many expressing anger and disappointment on social media.
Lipton attempted to engage fans by promising surprises for those with the most notable reactions to the prank.
The incident underscores the risks of using humor in marketing, particularly when dealing with beloved products.