Lipton Faces Backlash Over Premature April Fools' Prank About Peach Ice Tea

The beverage company falsely announced the discontinuation of its popular flavor, sparking confusion and criticism from fans before clarifying it as a joke.

On March 18, Lipton Ice Tea announced on social media that its Peach flavor was being discontinued, accompanied by a graphic featuring a Peach Ice Tea can with angel wings.
The following day, Lipton clarified that the announcement was an early April Fools' joke, confirming that the Peach flavor was not being discontinued.
Fans expressed widespread frustration and disappointment, criticizing the prank as insensitive, misleading, and poorly timed, given it was released in March instead of April.
Lipton attempted to mitigate backlash by promising surprises to fans with notable reactions to the prank, framing it as an engagement strategy.
The company has not provided a clear explanation for the prank's timing or intent, leaving questions about the marketing decision unanswered.