Logitech Explores Subscription-Based 'Forever Mouse' Concept
CEO Hanneke Faber discusses potential for a long-lasting mouse with regular software updates and a new business model.
- Logitech is considering a mouse designed for extended use, supported by ongoing software updates.
- The 'forever mouse' could involve a subscription fee to fund continuous improvements.
- Customers might trade in old mice for new versions, similar to smartphone upgrade programs.
- CEO Hanneke Faber highlights the low average spend on peripherals and potential for added value.
- The initiative aligns with Logitech's goals of increasing product longevity and sustainability.