'Loud Budgeting' Trend Takes Off on TikTok

Gen Z Embraces Financial Transparency Amid Economic Challenges

'Loud budgeting' is a new trend on TikTok, coined by comedian Lukas Battle, that encourages transparency about personal financial limits and spending habits.
The concept is seen as a response to the 'quiet luxury' trend, and promotes the idea of being open about not wanting to spend money, rather than not having enough.
Financial advisors and behavioral finance experts support the trend, stating that it promotes financial and emotional literacy, as well as open communication about money.
Etiquette experts advise that while being clear about financial priorities is not rude, oversharing specific financial details can make others uncomfortable.
The trend is gaining traction among Gen Z, who are facing economic challenges and are looking for ways to manage their finances effectively.