Louis Vuitton Announces First Makeup Line With Pat McGrath as Creative Director

The luxury brand's La Beauté Louis Vuitton collection debuts this fall, featuring lip products, eye palettes, and exclusive leather accessories.

Louis Vuitton is launching its first-ever makeup line, La Beauté Louis Vuitton, under the creative direction of renowned makeup artist Pat McGrath.
The collection includes 55 lipsticks, 10 tinted lip balms, and 8 eyeshadow palettes, with packaging inspired by the brand's iconic heritage, such as its vanity cases and trunks.
Accompanying the makeup products will be custom-designed leather goods, including lipstick cases and mini trunks, crafted in Louis Vuitton's European ateliers.
The products will be exclusively available in 116 Louis Vuitton stores worldwide starting in autumn 2025, with no plans for third-party distribution.
McGrath emphasized the line's focus on innovation, inclusivity, and craftsmanship, describing the collection as a new standard in luxury beauty.