Louis Vuitton Stages First Major Show on Bridge in Seoul

Louis Vuitton hosted its first womenswear show in South Korea on Seoul's Jamsugyo Bridge.
The show featured a mix of Korean street style and Parisian tailoring, with exaggerated luggage clasps and giant tags made into bags.
The collection included sunglasses, chunky black-and-white loafers and sandals, and large, colorful bags.
The show was opened by Hoyeon Jung, a Louis Vuitton ambassador and Squid Game star.
Global luxury brands are expanding into South Korea due to the rise of K-pop music and global interest in the country's film and television projects.